28 July 2008

ralph caplan: thank you for not smoking

i stumbled upon this interestingly funny article about signage.

"When CBS headquarters in New York was being built, design director Lou Dorfsman’s what-to-do-in-case-of-a-fire sign was rejected by the Fire Commission because the type was too small to meet specifications. Dorfsman retaliated by designing a sign that did satisfy all the Commission’s criteria for height and width, but that he had shrewdly rendered illegible—his point being that Gradgrindian measurements did not in themselves guarantee the desired result."

check it out here.

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