15 December 2008

Chicago 2016. complete campaign.

this is it. the complete Chicago 2016 Olympics campaign: logo. welcome package. tickets. poster. and finally, temporary tattoos...

originally i had stickers designed to finish off the promotional pieces to this campaign, but my professor suggested temporary tattoos instead, and i thought that was a brilliant idea. so here you have it...

i also decided a poster was a better fit than a t-shirt. especially since the posters are in a series and are more likely to be collectibles. (original blogs: process. final.)

the "element of surprise" packaging that contains a welcome letter, the tickets, and venue directions pullout. (original blogs: concept. mock-ups. finishing techniques. final.)

and last, but not least, and actually first. the logo. the most thought-out of them all. (original blogs: process. comps 1. comps 2. comps 3. final 4.)

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